Sunday, September 14, 2008

Does This Discounting Strategy Make Sense?

I hadn't been to the Pineapple Grill in about a year, so their ad in a local monthly newsletter caught my eye.

"Dine with a taste of the Caribbean! - Special: Purchase one Appetizer and one Lunch and receive Free Second Lunch (of same or lesser value)".

Well that sounded like a good reason to go back. Last time the place was in transition and we'd been disappointed.

But then I took a closer look at the ad. And the next few words took me aback.

"Free Lunch Not to Exceed $11".

Huh?

So let me get this straight...

They want to attract new customers... and possibly bring back old ones.

But if you have more expensive taste... i.e. you want to give them MORE money... you get a worse deal?

I understand about food costs and all, but there's just something about this that seems wrong to me.

Am I the only one? What do you think? Good idea or bad? Lemme know... let's hear your comment on this post.

2 comments:

Robert McEvily said...

I'd say it's pretty effective. Most people wouldn't take that second look. You're a marketer - you're trained to glance twice.

P.S.
Didn't think I could hate the Marlins more than I did last year...

Mostly felt bad for Manuel.

Unbelievable.

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