Is it slightly deceptive? Clever? Or just a run-of-the-mill marketing "trick"?
I took this photo about 2 months ago outside my favorite local music hall, City Limits, in Delray Beach, Florida.
You'll notice 7 separate posters, each for an upcoming concert.
But you may NOT notice a subtle but important difference that separates about 3 of them from the other 4.
Can you detect what it is?
And the copywriting/ marketing/ advertising idea behind it?
(HINT: It is not "graphics" related and it's not in "fine print").
There's no huge breakthrough tipping point idea here - it's just a fun little exercise...
There's no huge breakthrough tipping point idea here - it's just a fun little exercise...
Post your answer in the comments section below and I'll announce the "winners" later.
