Want to witness the launch of a huge, corporate Social Network -building effort as it happens?
Social media maven Shiv Singh from Avenue A/Razorfish advises you to stayed tuned this week for Sheraton Hotel's massive promotion.
Their goal is to get involvment by letting the online community build a sports "wave" for the March Madness NCAA basketball tournament. (You know, like "The Wave" at a real stadium).
A few of Singh's bullet points on Social Influence Marketing:
- Become your consumer - get closer to them, be like them.
- Aggregate information for your consumer.
- Articulate product benefits better.
- Amplify favorite business stories.
- Participate where your comsumers are.
- Don't do it all at once.
You can no longer leave the conversation to marketing!
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