Monday, March 10, 2008

Sheraton NCAA Wave: Instant Social Network Case Study?

Want to witness the launch of a huge, corporate Social Network -building effort as it happens?

Social media maven Shiv Singh from Avenue A/Razorfish advises you to stayed tuned this week for Sheraton Hotel's massive promotion.

Their goal is to get involvment by letting the online community build a sports "wave" for the March Madness NCAA basketball tournament. (You know, like "The Wave" at a real stadium).

A few of Singh's bullet points on Social Influence Marketing:

  • Become your consumer - get closer to them, be like them.

  • Aggregate information for your consumer.

  • Articulate product benefits better.

  • Amplify favorite business stories.

  • Participate where your comsumers are.

  • Don't do it all at once.

You can no longer leave the conversation to marketing!

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